Though it’s not as loud as NIOSA or as big as Battle of the Flowers, the King William Fair and Parade has become one of the most popular and beloved Fiesta events.

More than 1,000 Fiesta-goers arrived early Saturday near Eagleland Bridge to watch the parade– filled with colorful costumes, local artists and characters– as Grand Marshal Michael Girdley of Codeup and his Geekdom Honor Guard led the way.

The King William Association, a nonprofit dedicated to the preservation of the historic district and its culture, has held the fair and parade for nearly 50 years. The event promotes the district’s unique history, raises funds for community arts and education while celebrating Fiesta San Antonio.

Visitors strolled through the fair site, stopping to pick up freshly baked treats from Pioneer Flour Mills, as well as Fiesta snacks from Cheesy Jane’sLick Honest Ice CreamsFrank and more. Hundreds of vendors showcased original art– from handmade ceramics and stained glass, to jewelry, oil paintings and posters– while families enjoyed live music performances, and games and activities in the Kid’s Kingdom play area.

Since 2001, the association has donated more than $600,000 in grants and scholarships. In 2015, the fair raised more than $90,000 in scholarship funds and grants for programs and organizations including: Artsmart program at Bonham Academy, Say Sí, the Blue Star Contemporary Arts MOSAIC program, and scholarships at Alamo Colleges.

The festivities will continue into the evening, and provide a unique experience for those who want to enjoy modern Fiesta while celebrating the city’s cultural roots.

To learn more about the King William Association or the annual Fiesta fair, click here.

*Top Image:Medals are passed out to hopeful children along the route.  Photo by Scott Ball. 

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Lea Thompson

Lea Thompson, a former reporter at the Rivard Report, is a Texas native who has lived in Houston, Austin and San Antonio. She enjoys exploring new food and culture events.