VIA Logo 2 - blue route

VIA Metropolitan Transit is helping to keep San Antonio local when it comes to shopping, dining, events and entertainment this holiday season. The public transportation agency is rolling out VIA’s Holiday Special on the Blue Route, a modified route with extended hours that connects Southtown to downtown, the Alamo to Pearl, and dozens of restaurants, shops and cultural must-sees in between, from Nov. 27 through Jan. 2.

Look for VIA’s holiday-themed hybrid buses beginning on Black Friday and just in time for “Shop Small Saturday” — a day dedicated to supporting local businesses. Buses on the Blue Route will run on an extended holiday schedule, every 15 minutes, from 7 a.m. to 11 p.m. on weekdays, and 9 a.m. to 11 p.m. on weekends.

Points of interest along the route include the Blue Star Arts Complex, the King William Historic DistrictAlamo Plaza, Rivercenter Mall, Tobin Center, the San Antonio Museum of Art, the River Walk, Pearl, and dozens more.

The route will feature three new, temporary stops, traveling down Augusta Street, Brooklyn Avenue, and Broadway to Pearl. Riders may enjoy holiday activities in the downtown-to-South Broadway corridor in one convenient ride.

For more about VIA’s Holiday Special on the Blue Route, click here.

*Top Image: Map of the Blue Route. Courtesy image.  

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VIA Metropolitan Transit

VIA serves 14 member cities and the unincorporated areas of Bexar County, operating seven days a week on 92 routes and mobility-on-demand options.