Courtesy of PeopleForBikes.
Bike sharrow. Courtesy of PeopleForBikes.
Tim Blumenthal

In the pre-digital age, I would have been described as a broken record. That’s because every day, at least a half dozen times, I repeat the phrase, “When people ride bikes, great things happen.”

I say it in media interviews, sponsor pitches, and in pep talks during staff meetings here at PeopleForBikes headquarters.

This simple sentence neatly summarizes all the health, air quality, road congestion, business, and money-saving benefits of riding bikes. It helps explain why our organization exists. It’s a pure reflection of the smile in our red, white and blue logo.


But the truth is, not all outcomes of bicycling are positive. Far too many bike riders get injured (or worse) worldwide.

Just this morning (Oct. 2, 2013), we received gut-wrenching news from Belgium that professional cyclocross racer Amy Dombroski had been killed in a collision with a truck. Amy was a nationally respected and revered member of the competitive cycling community, and her death hits particularly close to home for us, as we would often see her smiling face while riding our local bike paths.

 Professional cyclocross racer Amy Dombroski's recent death is tragic news, as are the fatalities of the 600+ Americans killed every year in bike accidents. Photo courtesy PeopleForBikes.

Professional cyclocross racer Amy Dombroski’s recent death is tragic news, as are the fatalities of the 600+ Americans killed every year in bike accidents. Photo courtesy PeopleForBikes.

The problem is particularly glaring here in the United States, where bike injury and fatality rates are roughly 20 times those of the cycling-friendly countries of western Europe. In 2011, 672 Americans died in bicycle accidents—most of them in collisions with motor vehicles. Yes, this number is less than one ten-thousandth of one percent of the number of U.S. bike rides this year (more than four billion rides total). But I think we can all agree that not even one bicycling fatality is acceptable.

Despite all of its wonders, bicycling in America has a serious problem: safety. We don’t like to talk about it, and we struggle to improve it.

Our counterparts in the Netherlands and Denmark—arguably the two best bicycling nations in the world—advise us to work on making bicycling safer, but not talk about it publicly.

Talking directly and explicitly about safety, they say, is problematic because it reminds people that bicycling can be dangerous and it actually discourages some from riding. And where fewer people ride, motorists don’t expect to encounter people on bikes. The result is more dangerous riding conditions. It’s a vicious circle.

Courtesy of PeopleForBikes.
Courtesy of PeopleForBikes.

PeopleForBikes’ Approach

At PeopleForBikes, we’ve been working on bike safety since we launched 14 years ago. The process is daunting, solutions are elusive, and progress is very slow.

From our beginning, we’ve focused on improving infrastructure. We’ve invested close to $10 million in grants, lobbying, and support of national organizations and events that help build and improve better bike lanes, paths, trails, and parks. We pay close attention to creating seamless networks that are easy to follow from where you live and work to where you want to go. We have played a central role in increasing the federal investment in bike facilities, which totals $9 billion for 27,000 projects in the last 20 years.

Our outlook on infrastructure is a key reason we’ve prioritized our Green Lane Project for the last two years (and we will continue to do so in 2014 and 2015). It’s an effort to build and promote better bike lanes in cities. It emphasizes lanes that are separated and protected from motor vehicle traffic. While the number of these lanes has doubled nationwide in each of the last two years, there aren’t enough of them—yet.

For National Bike Month 2013, we produced a video called “Standoff.” Our goal was to spin the stereotypical story of anger and confrontation between drivers and riders to get everyone to recognize that we all share responsibilities on the road. We preached (badly needed) mutual respect and civility, and tried to do it with a touch of humor.

We’ve awarded bike safety educational grants that teach kids and adults to be skilled, predictable riders. We’ve supported the development of bike boulevards—lightly traveled city streets where speed limits are low and bike riding is promoted. We backed a rider/driver communication/cooperation effort organized by Stanford University.

During the last seven years, we’ve invested more than $1 million in the Safe Routes to School National Partnership. The improvements to safety that have been engineered by this very capable organization aren’t limited to school hours: they benefit everyone on bike and foot, all day, every day.

No matter what we (and our partners) do, the simple fact is that bike riding remains dangerous in too many places. Many factors seem nearly beyond our control.

  • Americans drive faster than the speed limit but rarely get ticketed.
  • Bike riders often fail to follow the rules of the road and sometimes ride unpredictably. This is more than a practical challenge to safe interaction with cars; it breeds mistrust and anger.
  • American drivers are often distracted. Hands-on cellphone use while driving remains legal in three dozen states. Texting while driving remains okay in 11 states. Again, violations in both categories are rarely enforced.
  • Some bike riders are holier-than-thou. Others react violently to every minor encounter on the road (as do many drivers. If you can tolerate salty language, take a look at this Louis C.K. video. You may laugh knowingly.)
  • When a moving 4,000-pound car hits a moving 25-pound bike, the outcome is always ugly. When a 180-pound bike rider slaps the hood of a nearby car in frustration, the outcome is always ugly, too.
No doubt: more needs to be done. Just about all of us know someone who has been seriously injured or killed in a cycling collision. What more can we do about it? Courtesy of PeopleForBikes.
No doubt: more needs to be done. Just about all of us know someone who has been seriously injured or killed in a cycling collision. What more can we do about it? Courtesy of PeopleForBikes.

The Need for Solutions and Personal Responsibility

Lots of programs and informal efforts focus on cycling safety and cooperation on the road. The Ride of Silence works to build shared respect among motorists and bike riders by honoring the fallen with slow-paced, silent bike rides. White ghost bikes are often posted at locations of fatal bike accidents. Every time I see a ghost bike, it pierces my soul and gets me thinking about making bicycling safer.

The League of American Bicyclists directs an evolving Ride Smart program that trains and certifies riding instructors and provides advice on safe riding.

In the Netherlands, all school children receive bicycling instruction in elementary school, and all receive broader traffic safety instruction in sixth grade. A few U.S. schools and after-school programs now conduct similar programs.

No doubt: more needs to be done. Just about all of us know someone who has been seriously injured or killed in a cycling collision. What more can we do about it?

Beyond the work we do here at PeopleForBikes, I believe it starts with personal responsibility. I go out of my way to ride predictably, stop at lights and stop signs, and let drivers turn right on red ahead of me when I’m going straight.  I work with drivers to earn their respect and compassion and I hope the positive feelings carry over to all of their interactions on the road. This may sound corny and idealistic to some. I don’t care.

When people ride bikes, great things happen. This is the overriding truth. At the same time, we’ve got so much more work to do to tame the gorilla in the room: safety.

PeopleForBikes is open to your ideas. Post them here. Thanks.

 This article has been republished with permission from

Tim Blumenthal is president of PeopleForBikes. Launched in 1999 as Bikes Belong, PeopleForBikes includes both an industry coalition of bicycling suppliers and retailers, as well as a charitable foundation … We provide a unified front for advocating for bicycling on a national level, a strategic center to ensure collaboration between each piece in the bicycling movement, and the ability to support local efforts through our financial, community and communication resources.

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Iris Dimmick

Senior Reporter Iris Dimmick covers public policy pertaining to social issues, ranging from affordable housing and economic disparity to policing reform and workforce development. Contact her at