The Alamo Cenotaph. Photo by Scott Ball.
The Alamo Cenotaph. Credit: Scott Ball / San Antonio Report

Back in 1936, the State of Texas decided to hold a Centennial celebration, and like everything else Texas does, it was the biggest and best celebration of a centennial the world had ever seen. The exposition was held in Dallas, but the celebration itself eventually involved another exposition in Fort Worth, and the event was marked statewide with the construction of nine memorial museums, five community centers, 16 restorations of historical structures, two park improvements, 20 statues of important Texans, and more than 1,000 historical markers, grave markers, and highway markers.

All but a handful still exist.

With the ongoing talks about the Alamo Master Plan and Tricentennial celebrations, it is an opportune time to examine the work done at the Alamo and Alamo Plaza for the 1936 Texas Centennial. The planners need to understand the importance of recognizing this historic Centennial.         

The Centennial Commission felt that the Alamo restoration, the Cenotaph, and the Alamo Museum were its most important projects to appropriately celebrate the centennial of Texas Independence. Few Texans today know what was involved in this project.

The sum of $250,000 was allocated for improving the Alamo. The work included the purchase of the city block on which the Alamo is located. The acquisition of the property restored, as nearly as possible, the entire original site occupied by the Mission San Antonio de Valero and created a park to surround the most famous historical shrine of Texas. Plaques set in the sidewalks surrounding the square mark the original boundaries of the mission. Approximately $20,000 of a federal allocation of $75,000 for improvements to the Alamo was used for a new roof and to make other necessary repairs to the chapel, for building rock walks, and for restoring the old acequia. Four plaques relating the history of the Alamo were installed in the Alamo. Unfortunately, one was lost when they were relocated on the grounds.

The Alamo Museum, erected on the site with approximately $53,000 of the federal allocation of $75,000, was designed in mission style to harmonize with the Alamo by architect Henry T. Phelps. In addition to the main display room, two committee rooms were created on the second floor. The museum was meant to display the historical relics of the Alamo and records of the Daughters of the Republic of Texas, custodians of the Alamo at that time. This area is now known as the gift shop.

The Cenotaph was constructed with a $100,000 allocation from the U.S. Texas Centennial Commission. “The Spirit of Sacrifice” is the theme of the monument, represented on the south and main face of the shaft by a magnificent idealistic figure rising 23 feet from the long sloping capstone emblematic of the tomb. The east and west ledges are decorated with background panels of eight figures in low relief, glorifying all of the men who died in the Alamo. On the east panel stand the heroic portrait statues of James Bowie and James Bonham; the west panel features the heroic portrait statues of William Travis and David Crockett. On the north side appears a feminine figure symbolizing the State of Texas, holding the shields of Texas and the United States.

Pompeo Coppini conceived and executed the sculptural parts of the monument. An Italian-born sculptor who emigrated to the United States in 1896, Coppini lived in San Antonio. Although his works can be found in Italy, Mexico, and a number of American states, the majority of his work is in Texas, honoring Texas heroes. His most famous work was the Cenotaph. Others involved were Adams & Adams, architects who designed the overall shape, with Frank T. Drought as consulting engineer. The Rodriguez brothers in San Antonio built it. Amelia Williams compiled the list of the men who died in the Alamo for the inscription.

For more detailed information, the Alamo, the Alamo Museum, and the Cenotaph have all received national recognition, and detailed documentation is included in their applications:

The Commission of Control published a magnificent book called the Monuments Erected by the State of Texas to Commemorate the Centenary of Texas Independence in 1938 for Texas Centennial celebrations. Finding it by chance, the book led me on a 10-year quest with the help of Barclay Gibson, another Texas history photo addict, to document the Centennial for the Texas Historical Commission (THC).

We located, photographed, and noted any damage done to the various markers, and set up a fund with the Friends of the THC. Our documentation allowed them to create the marker restoration as one of their special projects. Markers, statues, and monuments are now being restored.

The lack of attention to, and knowledge of, San Antonio’s 1936 Centennial monuments and structures is puzzling. In addition to the Alamo, the Centennial included restoration of  Mission San José, improvements to Sunken Garden Amphitheater, construction of  the Texas Pioneers-Old Trail Drivers-Rangers Memorial next to the Witte, the Moses Austin statue at City Hall, the Ben Milam statue in Milam Park, eight historical markers, and eight grave markers.

The Tricentennial Committee wasn’t interested in the story of the Alamo’s place in the 1936 Centennial when I gave them a complete presentation.  The Alamo historians have never written about it for the public, the DRT denied that state and federal financial help was involved, and now the planners appear unaware. It’s as if it never happened.  

Sarah Reveley is a sixth generation German-Texan and native San Antonian with a love for Texas history. A graduate of the University of Texas at Austin, she retired from a career in commercial interior...

7 replies on “The Alamo and the Forgotten Texas Centennial”

  1. Kudos to Sarah Reveley for her efforts to salvage some memory of the 1936 Centennial. The Texas patriotism of the folks who made all those monuments and statues sprout all over the state, but especially here in S.A., can seem quaint at this distance — but there is no doubt that they shaped the image of San Antonio for the remainder of the 20th century. It would be foolish of the Tricentennial and current re-makers of the Alamo grounds to ignore all that. And let’s not forget one of the San Antonio heroes who helped to bring in all that federal money, not only for the 1936 centennial but for the construction of the Riverwalk and the restoration of La Villita — Maury Maverick,Sr., our congressman 1935-1939, and mayor 1939-1941. Personally, I am increasingly convinced that almost no one did as much to shape San Antonio today as this New Deal Democrat did in just a few short years during very trying times.

  2. Maybe in 20 years (2036), they can move the relocated Cenotaph back to the current location from Commerce Street for the Alamo Bicentennial Celebration, open up Alamo Street to create a public square and allow traffic and parades to roll by, and put back the landscaped park and trees after the 2 decades of declining attendance due to inaccessibility and increase in heat stroke in the summer.

  3. Thank you Bryce, and a big chunk of that kudo goes to Barclay Gibson for his tireless search all over the state. We also got sucked into “Depression Era” roadside parks, state parks, and those Texas shaped state-line welcome signs.

    There was another young New Deal Democrat involved, Lyndon Baines Johnson, who was the secretary to Congressman Richard Kleburg. Johnson was a state director of The National Youth Administration (NYA) from 1935-1937. When Kleburg died in 1937, Johnson was elected to replace him. The rest is history. The coincidental timing of the New Deal and the Texas Centennial was one reason so much was done in Texas.

  4. Steve the move of the Cenotaph to the location nearer the pyres is okay with me since they have created the avenue from Commerce. The mechanics of it terrifies me, and I hope they talk to the Rodriguez Brothers who actually built it. Those drawings are up in Austin and hopefully the footing plan clearly shows what all is involved. I remember when the move of the Fairmount Hotel made it to the Guinness Book of World Records so I hope some of those old guys are still around.

    I have every intention of being here for the 2036 Centennial when I am 93 and will drive them even crazier then, if they don’t do it up right.

  5. Thank you for more of your historical insight Sarah. I still hope the Cenotaph is not moved, the heritage trees are left in place with more trees planted for visitor shade, and, for the love of Pete, and that no damned glass walls are put up.

    I did not realize the gift shop was the museum, and that in the Depression much monies were found for the TX Centennial.

    I appreciate your insight, and will eagerly look for tomorrow’s reportings on today’s meeting. Again, thank you Sarah!

  6. Well researched article Sarah. Thank you for taking the time to share. I do hope the folks in charge of this project will get back to the basics of what the legislature mandated to happen with this preservation and restoration of the Alamo.

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