Ask your average millennial living elsewhere in the nation what they know about San Antonio and the response may be disappointingly limited. In two recent focus groups I conducted at Trinity University and University of the Incarnate Word, I asked a mix of students from Texas and beyond what they knew about San Antonio before […]
Author Archives: Kevin Peckham
Kevin Peckham is executive director and co-founder of Choose San Antonio, a nonprofit organization dedicated to promoting San Antonio to the world. Kevin is also Chief Brand Strategist at Lightning Jar, a digital marketing agency with offices in New York and San Antonio.