San Antonio once dominated the tourism market in Texas, but statistics show that fewer people are looking for traditional tourism. The city needs to update its image and offer authentic cultural experiences to attract visitors, Rivard Report Director Robert Rivard stated in a commentary published over the weekend, “Getting Real with the San Antonio Visitor Economy.”
The Source, Texas Public Radio’s daily, call-in live broadcast, will host a discussion about the issues and challenges the tourism industry faces in San Antonio on Thursday at 3 p.m. with guests Rivard and David Bojanic, Anheuser-Busch Foundation Professor of Tourism Management at UTSA. The Source is hosted by veteran journalist David Martin Davies.
The City’s Convention & Visitors Bureau wants to move past the Alamo and unveil the “new San Antonio” to national and international visitors but there’s likely not enough money in its current budget. City Council will vote Thursday to decide whether the bureau should be given nonprofit status independent of the City.
Bojanic has worked as a consultant for various visitor and tourism bureaus throughout the country.
*Top Image: A vendor pulls his cart of merchandise amid tourists and locals in front of the Alamo before the 2013 Battle of the Flowers Parade. Photo by Iris Dimmick.