Sellers can benefit from working with a REALTOR® to objectively price their home to sell within the current market.

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It’s easy to lose perspective when you put your house on the market. Instead of taking an objective look at your property and deciding what it’s worth to a buyer, you think about what it’s worth to you.

That subjectivity often leads to overpricing your home. And if you overprice your home, you risk it sitting on the market too long or potential buyers never seeing it because they thought it was out of their price range. This can often mean eventually lowering the price and selling for less than you would have if you’d priced it properly from the beginning.

Here are the six mistakes sellers make when pricing their homes.

They’re emotionally attached

It’s OK to treasure the memories created in a home, but that value doesn’t translate to potential buyers. To them, the house is a blank slate.

They’re using old data

Sellers who bought a home during a hot seller’s market may have paid more than their house is currently worth. Pricing homes is about the current market, not the past.

They purchased after a housing-market downturn

Everyone wants to think they got the best deal possible. And some sellers who purchased property after prices fell may believe they bought at the absolute bottom of the market and that their home is worth considerably more now. That’s not necessarily the case.

They’re trying to recoup the cost of improvements

Investing $25,000 in a kitchen upgrade may not add $25,000 to the value of a home. Though some projects can return as much as they cost or more, most projects return less than the full amount of the investment.

They need to pay for their next house

Whether moving up or downsizing, a seller’s home is worth the same. Also, the value of the home doesn’t change whether the mortgage is paid off or if the sellers still owe most of the balance of the loan. In other words, the sellers’ financial situation isn’t relevant to a buyer.

They listened to the wrong website

Unless a website is affiliated with a REALTOR®, there’s no telling how accurate the site’s property valuation is. Some websites are off by 20 percent or more.

The best way to avoid overpricing your home is to contact a REALTOR® who knows your market and will use accurate, reliable data to price your property correctly. Your REALTOR® will look at comparable sales, the condition of your home, how much properties in your neighborhood have appreciated over time, and other relevant factors.

Your REALTOR® will be able to give you the objectivity you need to look past your emotions, address financial concerns, and keep you on track so you price your property correctly from the beginning.

For more information on buying, selling, or leasing your home visit and use a San Antonio area REALTOR®.

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Grant Lopez

Grant Lopez is the 2019 Chairman of the Board for the San Antonio Board of REALTORS®. Lopez has been a licensed REALTOR® for more than a decade and is an associate with The Schrader Group. In 2017, he...