Tony Parker has been named partner of sports, artists, and entertainment at NorthRock Partners.
Tony Parker has been named partner of sports, artists, and entertainment at NorthRock Partners. Credit: Courtesy / NorthRock Partners

Number 9 is returning to San Antonio.

Investment advisory firm NorthRock Partners announced Tuesday former Spurs point guard Tony Parker will lead the sports, artists, and entertainment division at NorthRock in its new San Antonio offices set to open later this year.

Parker will work with the NorthRock advisory team to provide investment strategy services for professional athletes, artists, and entertainers, along with their family members and management teams.

Based in Minneapolis, NorthRock oversees $1.5 billion in assets and provides affluent individuals financial management services and help with tax preparation, estate planning, family foundations and charitable giving, private investments, as well as concierge services, and lifestyle management advice. The firm also has offices in Seattle and Manhattan. A spokesman said NorthRock will open a San Antonio office later this year, but could not provide any other details.

Parker’s 18-year NBA career included six All-Star selections, a 2007 NBA Finals MVP, and four NBA championship titles with the San Antonio Spurs. The sports media has predicted Parker will be inducted into the Naismith Memorial Basketball Hall of Fame in 2023 and could even sign a one-day contract with the Spurs to retire as a member of the team.

“For all of my successes on the court the past two decades, I am equally proud of the planning and preparation that made it possible for me to safely retire from basketball on my own terms,” Parker said in a statement released by NorthRock. “As I begin a new chapter, I look forward to leading a different kind of team at NorthRock, earning the trust of our sports, artists and entertainment clientele, and sharing my experience and counsel to help exceptional people live exceptional lives.”

Parker, who announced his retirement from the National Basketball Association June 10 after a year with the Charlotte Hornets, is a previous client of NorthRock.

Tony Parker is the perfect partner … I have had the good fortune of counseling many professional athletes over the years, and Tony is by far one of the most adequately prepared for retirement,” stated Rob Nelson, CEO and founding partner, NorthRock Partners. “His insights, judgment, and passion for serving others will immediately elevate our firm to new heights.”

Shari Biediger has been covering business and development for the San Antonio Report since 2017. A graduate of St. Mary’s University, she has worked in the corporate and nonprofit worlds in San Antonio...