Silver Ventures’ spinoff development group Oxbow announced Thursday it is planning to build a new hotel at the Pearl.

The 151-room hotel will be located at 1210 E. Elmira St. and take the place of a surface parking lot that now exists across the San Antonio River from the Hotel Emma and the Pearl’s popular restaurants, bars, shops and services.

Oxbow expects to break ground on the project in early 2024 with construction to take at least two years.

The eight-story hotel will be designed “with a timeless aesthetic that honors the rich history of the Pearl Brewery,” said the statement from Oxbow. 

Renderings by architect Don McDonald show a brick structure with arched porticos reminiscent of the Oxbow office building near the Pearl on Broadway Street.

The hotel will feature 13,500 square feet of meeting space, a lobby bar and rooftop bar and grill, and a pool deck open to the public. Hotel guests will be able to access the Pearl by crossing the existing pedestrian bridge near the amphitheater. 

“We are committed to creating outstanding experiences in San Antonio, and we are eager to bring another exciting hospitality offering to this thriving community,” said Bill Shown, CEO of Oxbow Development Group.

Shown said the demand for rooms and meeting and event space at Hotel Emma demonstrated a need for another hotel at the acclaimed dining and shopping destination north of downtown.

But it will not be another Hotel Emma, one of only two AAA-rated five-diamond hotels in Texas, he said.

A rendering shows what the courtyard of a new hotel could look like. This developer of Hotel Emma are behind the new hotel which would located across the river from the Pearl.
A rendering shows what the courtyard of a new hotel could look like. The developers of Hotel Emma are behind the new hotel, which would be located across the river from the Pearl. Credit: Courtesy / Oxbow Development Group

“It’ll be absolutely beautiful, high quality, but not to that level of quality or service,” Shown said. “Hotel Emma is such its own thing and its own brand that we want to make sure that this hotel is both actually and perceived as different than Hotel Emma.”

Nightly room rates at Hotel Emma during the month of May range between $500 and $800. A spokeswoman representing Oxbow said the new hotel, while similar in quality, will be a bit more affordable.

A management group for the new hotel has not been identified, Shown said, though the Hotel Emma Hospitality Company is being considered for the new one.

Oxbow is the developer arm of Silver Ventures, which developed the Pearl, and behind such projects as the Cellars and Southline apartments at the Pearl, the Oxbow and Credit Human buildings on Broadway Street and The Lab multi-use building at the Pearl.

The developer is building a 256-unit apartment tower at Elmira and Quincy streets that will be called Cooper’s Row. Shown said the project will be completed by the end of 2024.

In February, a city panel approved Oxbow’s plans for another mid-rise apartment tower at 102 E. Josephine St., north of the Pearl.

The developer is also remaking the former Samuels Glass Co. plant and warehouse, which sits adjacent to the Pearl at 221 Newell Ave., into a fresh foods market with restaurants and office space. 

The market will open in early 2024 at the same time as the Pearl’s music venue, Stable Hall, Shown said. 

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Shari Biediger

Shari Biediger is the development beat reporter for the San Antonio Report.