Renderings of the completed Dignowity Meats. Photo by Denise Aguirre.

Dignowity Meats On Houston St., a deli specializing in smoked meats and gourmet sandwiches, is slated to open on the city’s Eastside on Nov. 15.

Denise Aguirre and Noel Cisneros, owners of Taps Y Tapas and The Point Park & Eats, have teamed up with Andrew Samia and Shane Reed of Crazy Carl’s, a popular food truck that has been featured on The Cooking Channel’s Eat St.

The new eatery will set up shop in a renovated space located on 1701 E. Houston St. that was once home to Murf’s Burger joint. Beer and wine won’t be served until early next year, but they hope to include everything from craft beer to, as Aguirre put it, “not so crafty beer” in order to please everyone’s palate and wallet.

Dignowity Meats building before renovations.  Photo courtesy of Denis Aguirre.
Dignowity Meats building before renovations. Photo courtesy of Denise Aguirre.

Samia and Reed will be in charge of the menu, which will include smoked meats by the pound, handcrafted sandwiches, and specialty sides including jalapeño cheddar cornbread and braised greens. You can wash it all down with fresh-squeezed lemonade or brewed teas. Both grew up in the Northeast and Midwest, respectively, and hope to bring those region’s solid deli culture to San Antonio.

Dignowity Meats represents a growing trend of young Millennial entrepreneurs finding an opportunity to live out their culinary dreams in the city’s urban core.

“With the upcoming growth of the Eastside and lack of food options, it made sense to put our footprint in the area,” Aguirre said.

For more information, visit the Dignowity Meats Facebook page.

Correction: Technically, Dignowity Meats is not the first deli in Dignowity Hill. Ponchos and Gringos at 900 Nolan St. opened in 2013.

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Jaime Solis is the director of development and advertising sales for the Rivard Report. You can contact him at