The river along the Museum Reach has proven itself as a holiday destination for families, joggers, cyclists, and weekend strollers. But the San Antonio River Authority and neighboring businesses have pulled together this holiday season to light the river like you’ve never seen it before. Families were encouraged to visit participating locations along the Museum Reach during the inaugural Deck the River Contest on Saturday. The contest challenges businesses to stand out from the other riverfront contenders with holiday decorations and light displays.
I left the Brooklyn Avenue river entrance and headed north towards The Pearl, and every step was filled with holiday light. The fun and beautiful displays lead wandering guests to explore different areas of the Museum Reach that they may never usually visit.
My first stop was at Paramour, where I was greeted by a giant teddy bear with a holiday bow. Other participating businesses included the San Antonio Museum of Art, El Tropicano Hotel, and more. The winner of the contest will be announced on Monday. Mr. and Mrs. Claus attracted a long line of children and their families before the evening walk.
Although I love the downtown River Walk, it doesn’t feel like it’s for “us,” for San Antonians. The Museum Reach, that’s for us. Take advantage of the season in San Antonio and enjoy the holiday lights.
Featured Image: A jogger runs underneath the Jones Street bridge, decorated with holiday lights. Photo by Scott Ball.
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