Frost Bank will donate $1 million to support the “revitalization and improvement of the Alamo’s historic buildings and grounds,” according to a release from the bank Friday.
The San Antonio-based subsidiary of Cullen/Frost Bankers has reached “an agreement in principle” for the sponsorship, which would come with the designation “Official Bank of the Alamo.”
The donation would also come with title sponsorship of the Alamo’s future interactive app, which will give visitors the ability to use their mobile devices to see what the grounds looked like at the time of the 1836 Battle of the Alamo.
Frost Bank’s sponsorship is the latest major donation to the Alamo. In November, the Mays Family Foundation announced a $5 million gift. The Visitor Center and Museum, which is currently under construction, will include an exhibition space named the Mays Family Legacy Gallery.
Earlier in 2023, the museum received a $5 million gift from San Antonio-based petroleum refiner Valero. During its last legislative session, the Texas Legislature allocated $400 million for the Alamo redevelopment.
The $150 million museum and visitor center is slated to open in 2027. It will highlight the history of the Alamo, including the 1836 battle, the Indigenous people who lived there long before and the struggle for civil rights that came generations later.
Frost Bank traces its founding to 1868, according to Friday’s release, just over three decades after the famous battle. It since has grown to become one of the largest Texas-based financial services companies, with more than 180 financial centers around the state and Texas’ largest ATM network.
Frost’s Alamo sponsorship announcement, which comes on the eve of Texas Independence Day, follows announcements of other major Frost sponsorships, including securing the naming rights at the Frost Bank Center last year, as well as the Frost Plaza at the Rock at La Cantera and the Frost Club inside the Boeing Center at Port San Antonio.
“Frost and the Alamo are both longstanding Texas institutions, and we’re proud to play a role in the revitalization of this site that’s so important to the state’s history,” said Frost Chairman and CEO Phil Green. “We’re excited about preserving this experience for future generations.”
Kate Rogers, executive director of the Alamo Trust, said in a statement that the support of Frost Bank, “with its deep roots and enduring legacy in Texas, fills us with pride. It’s a collaboration that truly honors our past while investing in our future. ”
Frost Bank, The Alamo Trust and Valero are financial supporters of the San Antonio Report. For a full list of business members, click here.
