Last month Amazon inaugurated its new, massive delivery station in Nuevo León, an investment of approximately $80 million. That same month, the controversial tycoon and new Twitter owner Elon Musk was seen in Monterrey, San Antonio’s first sister city, talking with the Secretary of Economy and the governor’s wife.
Since last year, Nuevo León has confirmed 90 multinational investment projects, outranking México City in attracting foreign investment and creating jobs in 2022.
“I feel very proud to represent my state; we are practically announcing and inaugurating one transnational company per week, the calendar is practically full between now and December,” said Gov. Samuel García. “This shows everything that Nuevo León has to offer to the world. In addition, it confirms that our projects and priorities are correct.”
One of García’s priority projects is that the Colombia Customs — the only border crossing Nuevo León has with Texas and the United States as a whole — becomes the best and most efficient in Mexico. This, coupled with the remodeling and construction of new highways, has been an important attraction that drives foreign investment and convinces companies to invest in Nuevo León. And as the state’s only American neighbor, international companies with Texan headquarters will reap the geographical benefits.
“Because of its proximity to the United States and excellent mobility infrastructure, Nuevo León is an excellent logistics hub for the region,” State Secretary of Economy Iván Rivas said.
Another attraction is that the state government works hand in hand with companies to ensure common success. Amazon, for example, works as a team with Rivas’ office to ensure training for small and medium-sized enterprises in the state so that they can offer their products through amazon.com.mx, and also expand to other countries such as the U.S. and Canada, bringing them closer to many potential customers.
For them, the results are tangible, with nearly 90,000 jobs created in the state this year, representing 11.2% of the national total and surpassing Jalisco and — for the first time — México City. In the month of September alone, 13,243 new jobs were registered.
“The arrival of new companies during this administration is contributing to the creation of better jobs, which in turn translates into a better quality of life for Nuevo León families,” said Rivas. “It also reflects the excellent climate that exists for national and foreign firms to continue investing in the entity.”
Gov. García, who has personally toured the U.S. multiple times since he took office, was in Texas in August presenting investment opportunities to multinational corporations and even opened Nuevo León offices this side of the border to ensure his state’s relationship with Texans only strengthens. He has expressed that what makes Nuevo León great is foreign investment, wages, job creation and the resulting surge in quality of life.
“Thanks to the finances of Nuevo León, to its strength, in this six-year term the state will invest 100 billion pesos in public infrastructure, which has never happened in Nuevo León,” he announced.
And it’s not just American tech giants who are investing heavily in Nuevo León.
Recently, Del Monte, which has had a presence in Montemorelos, Nuevo Leon since 2004 when it acquired Industrias Citrícolas de Montemorelos, reaffirmed its stay and announced an additional investment of $30 million in the Mexican state to increase its citric exports to the United States, Japan and South Korea in the next four years.
The general director of Del Monte Mexico, Ramón Escobar, pointed out that one of the reasons for redoubling their commitment to Nuevo León was “the pride of producing products of the highest quality for our consumers in all the markets where we sell them.”
There are also companies from Asia, such as Quanta Computer, Man Wah and BUT Construction Machinery, which have found favorable conditions to operate in Nuevo León.
By country, the U.S. leads the investment projects in Nuevo León with 39, followed by Asian and European countries. China with 20, South Korea with six, and Germany and Denmark with three projects each.
“Along with manufacturing, we see the arrival of companies focused on electromobility, cybersecurity and software, characteristic sectors of the 4.0 industry that position us as a technological and mobility hub in the region,” said Rivas.
The once neighboring Mexican states of Tejas and Nuevo León are united once again, not through nationality but through their mutual ambition to be the greatest, most productive states each of their countries have to offer.
