A big mistake regarding branding is to assume you know how your brand is perceived and believing that your customers see it the same way you do.
Author Archives: Eric Whittington
Eric Whittington is a native Texan, a 29-year Bexar County resident, and co-owner of The Whittington Group, a communications and brand strategy firm based in San Antonio. He has worked on numerous economic development initiatives over the years.
