Given the incredible cost to solicit donations – US$1 for every $6 collected – understanding the answer to this question is critical.
Author Archives: Ashley Whillans
Ashley Whillans is a Ph.D. candidate in Social Psychology and a member of the Public Scholar Initiative at the University of British Columbia. She studies the complex relationships between time, money, and happiness and conducts research with nonprofits, companies, and the government with the broad goal of putting science "to work" to solve real-world challenges.
