King William Parade volunteers Credit: Courtesy / King William Association

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While we all love the King William Fair and Parade, nobody loves the traffic headache that comes with 40,000 people that come to party in Southtown. As such, we are encouraging you to ride your bike, carpool, or take public transportation, and to help ease the congestion and make everyone’s day happier. We at the King William Fair have put together an alternative transportation program that we hope makes everything smooth and easy.

For a handy-dandy link for options for getting to and from the fair, click here. 

VIA Park and Ride Available:

  • 8:30 a.m.-6:30 p.m.
  • From Airport Park and Ride
  • From Crossroads Park and Ride (at Loop 410 & I-10, 151 Crossroads Blvd., 78201)
  • From Madla Transit Center Park and Ride (at SW Military & I-35 S, 1584 Cantrell Dr., 78221)
  • Drop-off and pick-up on South Main Avenue at East Guenther Street
  • $2.50 per person each way for full fare ($5 roundtrip)
  • Discounts for seniors & students
  • Buses may leave as often as every 20 minutes depending on volume

VIA Bus Route Service:

A King William Parade participant Credit: Courtesy / King William Association

The following bus routes run through the King William neighborhood:

Route 11 – Bus stop on South Alamo Street at South St. Mary’s Street

Route 34 – Bus stop on South St. Mary’s Street at South Alamo Street

Route 40 – Bus stop on South St. Mary’s Street at South Alamo Street

Route 42 – Bus stop on South St. Mary’s Street at South Alamo Street

Route 51 – Bus stop on South St. Mary’s Street at South Alamo Street

Route 54 – Bus stop on South Alamo Street at South St. Mary’s Street

Additional information can be found at or VIA’s customer service line at (210) 362-2020.


Bike Valet

Bike Valet will be available from 9 a.m. until 5:30 p.m. at The Filling Station Tap Room, 701 S. St. Mary’s St. (at King William Street). This donation-based service is sponsored by our Southtown neighbors, Freetail Brewing Co. Ride right up and leave the bike in a safe and secure area, get a claim check, and enjoy the Fair. Tell everyone you know – especially those who complain about the parking – to ride their bikes to the Fair.

B-Cycle Stations

B-Cycle will have staff on hand at their South St. Mary’s Street at East Cesar E. Chavez Boulevard station to accommodate B-Cycles coming to the Fair. They will take and park B-Cycles even if the dock is full. Park north of downtown and enjoy a pleasant bike ride to the Fair from one of the B-Cycle stations located at Pearl, The Witte, Trinity University, or the SAWS Main Office.

Click here for more information and make sure to download the app for station locations and directions.

Ride B-Cycle at a discounted rate of $8 using promo code 042917 on Fair Day!


Take advantage of the many rideshare and taxi options to arrive at the Fair without having to find parking. Use our designated rideshare/taxi drop-off and pick-up location at 700 S. Main Ave. (at East Arsenal Street) just two short blocks from our Arsenal Street Bridge Admission Gate.

The following rideshare/taxi partners are offering service to and from the Fair:

Lyft – use coupon code “KWFAIR”

eTaxiSA – (210) 599-9999, download the eTaxiSA app in Apple App Store or Google Play, 10% discount if you book online

Yellow Cab – (210) 222-2222, download the zTrip app in Apple App Store or Google Play

National Cab – (210) 434-4444

ETI Limo – (210) 599-9999 Option 2,


Free Parking at 1901 and 1902 S. Alamo St.

Limited free parking spaces at the City of San Antonio Cliff Morton Development and Business Services Center (One Stop) parking lots located at 1901 and 1902 S. Alamo St. (at South Flores Street), which is less than an eight-minute walk to the Fair Admission Gate on Guenther Street (at King William).

Federal Building Parking Lots $11

Paid parking spaces for $11 per vehicle located across the street from the Federal Building in Hemisfair at 727 E. Cesar E. Chavez Blvd. (at Indianola Street).

Parking Lot B at the Alamodome $10

Paid parking spaces for $10 per vehicle located in the Alamodome’s Parking Lot B on South Cherry Street (at East Cesar E. Chavez Blvd.). The Alamodome is a stop on VIA Bus Routes 26 and 30, which run approximately every 30 minutes. Regular bus fare is $1.30 per person each way.

Neighborhood Parking

King William Parade 2014 Credit: Courtesy / King William Association

There is limited parking throughout the remaining King William and Southtown area. Please pay attention to permanent and temporary parking restriction signs. Illegally parked vehicles will be ticketed and/or towed. Fair visitors may park in nearby commercial lots and walk to the Fair. Some property owners and parking lots may have parking spaces for sale, typically $10 to $30 per day.

We hope you have a safe and fun Fair day with us. Our parade has lots of fun new things to see this year: Golden People from Austin Oddities, The U.S. Army Biohazard Brass Band, Earn-a-Bike and their student made “butterfly bikes,” and the one and only Spurs Jesus.

We’ll also have some of our usual suspects: the Pride of San Antonio Showband, Miss Southtown, the Dos Equis bus, and the Alamo Beard Club.

Other fun entries include the Star Wars Society of San Antonio, the Teen Studio from the Southwest School of Art, Conjunto Heritage Taller, and Fiesta’s Cornyation. This is our 50th Anniversary and we really wanted it to be something special – of course, what really makes it all special are the folks who come to celebrate with us and our little block party with a purpose!

Viva Fiesta!

Avatar photo

Sue Duffy

Sue Duffy is the King William Fair and Parade's chief parade wrangler.