Alamo Beer President and Founder Eugene Simor stands with Mayor Ivy Taylor, Councilmember Alan Warrick II (D2), and Alamo Battle reennactors at the grand opening of the Alamo Beer Company brewery. Photo by Scott Ball, courtesy of Alamo Beer.

It’s official: The Alamo Beer Company brewery is finally open. Eugene Simor, president and founder of the Eastside brewery, proved it with a ceremonial keg tapping, cannon shot, and the kickoff of a noon-to-midnight First Friday party (doors close at 11 p.m.).

Live music by Blackbird Sing, Max Baca with Texas legend Augie Meyers, and Los #3 Dinners, starts at 6:30 p.m. The brewery’s trademark Golden Ale, will be available, along with newer brews, including a Pilsner, Amber Lager, German Style Pale Ale, and Maibock.

The brewery, located at 202 Lamar St. next to the Hays Street Bridge, has been in production for two months. Friday is the first day it’s been open to the public. The ceremony marks the return of Alamo Beer to the Alamo City after 95 years.

Alamo Beer also will be open during its regular public hours on Saturday at 10 a.m. and Sunday at noonSaturday will include a family style Texas experience showcasing a chuck wagon and special demonstrations. Texas musician KR Wood will provide the entertainment.

On Sunday, the brewery will host a ticketed beer brunch. The event features beer and food pairings by local Chef Pieter Sypesteyn, owner of Where Y’at food truck, and a musical performance by the Brent Watkins Jazz Trio. Entertainment will continue throughout the day. For more information visit the brewery’s website at

Alamo Beer Company’s $8-million facility hosted a symbolic ribbon-cutting ceremony in December to mark the beginning of production. About 14 million bottles of Alamo Beer will be brewed at the 18,000 sq. ft. facility that neighbors and community leaders say will be a catalyst for further investment and opportunity in the low-income neighborhoods of the Eastside.

Stay tuned tomorrow for more photos from the Friday’s activities.

Related Stories:

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An Introduction to the World of Craft Beer in San Antonio

With a Hearty Keg Pull, Alamo Beer Co. Breaks Ground on Eastside Brewery

With Little Neighborhood Support, Others File Suit to Stop Eastside Brewery

A City of Lost Breweries Should Welcome the Alamo Brewery to the Eastside

Scott Ball

Scott Ball is San Antonio Report's photo editor and grew up in San Antonio.