H-E-B and Spurs Sports & Entertainment are auctioning off more than a dozen collectibles from the popular television commercials. Credit: Courtesy / H-E-B

In a line from the popular H-E-B commercial featuring Spurs players Demar DeRozan and Rudy Gay, point guard Patty Mills says, “A magician never gives away his secrets … or his dinner.” 

But he just might give up his top hat.

Starting Monday, Spurs fans can bid on the magician’s hat and coat as well as other one-of-a-kind items used by the cast members from this season’s H-E-B Spurs commercials.

H-E-B, in partnership with Spurs Sports & Entertainment, will launch Dec. 10 the “H-E-B 12 Days of Christmas Spurs Auction,” an online auction that will feature more than a dozen collectibles from the popular television commercials.

All proceeds from the online auction will benefit Silver & Black Give Back, the official Spurs Sports & Entertainment nonprofit supporting San Antonio youth through community service and sports.

H-E-B launched six new 30-second spots at the start of the 2018-19 NBA season, all of which showcase a star-studded cast of current players and Spurs legends.

In addition to the Patty Mills’ “Like Magic” costume, items to hit the auction block include signed robes worn by Spurs legends Bruce Bowen, Tim Duncan, Sean Elliott, George Gervin, and David Robinson; Manu Ginobili’s apron from the “Taqueria Manu” spot; Rudy Gay’s meditation outfit, and several other props from the ads.

The auction will go live on Dec. 10 at heb.givesmart.com and end Dec. 21 at 10 p.m. On Sunday, the day before the auction goes live, fans can catch a preview of the items on the auction site.

Also up for bid are tickets to the 2019 Genesis Open golf tournament and a Spurs Gameday Experience package. Starting bids will range from $50 to $500.

“Over the years, H-E-B’s San Antonio Spurs commercials have become fan favorites,” stated Cory Basso, H-E-B Group vice president of marketing and advertising. “We are excited to auction these fun collectibles, which will benefit such a great organization that supports children in San Antonio.”

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Shari Biediger

Shari Biediger is the development beat reporter for the San Antonio Report.