UTSA quarterback Frank Harris, who has set more than 30 school records, on Wednesday announced he will be returning for his final season of college eligibility in 2023 and signed a contract with a local group that will compensate him for use of his name, image or likeness.

Earlier in the day, Harris was named Conference USA’s most valuable player. With UTSA moving to the higher-profile American Athletic Conference next season, the Roadrunners will not be looking for a new quarterback.

“I think it was the best opportunity for me, for the program and for the city,” Harris said. “I prayed about it, I thought about it, I just think it was the best opportunity to come back for one more season.”

In support of Harris and other UTSA athletes, local advertising and marketing agency the PM Group has created a new name, image and likeness (NIL) collective called City Fans 210 and in October committed $360,000 for NIL funding. 

Until last year, college athletes couldn’t make money off their fame and athletic skills without running afoul of NCAA rules. NIL collectives aim to benefit student athletes by providing opportunities for them to make money by promoting brands or making appearances. The organizations aren’t affiliated with a university; they function as a sort of booster organization. The Runners Rising Project and 210 Inspired are two such collectives formed to support UTSA athletes.

City Fans 210’s goal is to help attract top-notch players to UTSA.

“If you look at all the big colleges and universities that have done well in college sports, they have a tremendous booster community,” said Bob Wills, CEO of the PM Group. “Do you think that there’s a bigger business community in Alabama than there is in Texas and San Antonio?”

Bob Wills, CEO of The PM Group, speaks during a press conference Wednesday. The local marketing and advertising agency is pledging more than $300,000 for name, image and likeness funding for UTSA athletes.
Bob Wills, CEO of The PM Group, speaks during a press conference Wednesday. The local marketing and advertising agency has pledged more than $300,000 for name, image, likeness funding for UTSA athletes. Credit: Bria Woods / San Antonio Report

The organization hopes to raise $10 million in the first 90 to 120 days, then $5 million a year, Willis said, because high school and transfer players typically make commitments to schools from January to March. 

Harris previously had small NIL contracts that paid him between $250 to $500 per engagement. Wills said his new contract with City Fans 210 is worth “six digits” but would not provide specific numbers. 

“The bigger picture is big-time sports,” Wills said. “We’re a major city that’s serving more than one major sports team, and when coach Jeff Traylor says we can win at the highest level, that’s a great thing. [The] San Antonio Sports organization, they bring in NCAA Final Four and events here, but we can create our own major league sports franchise in the Roadrunners.” 

Bexar County Judge Nelson Wolff, Bexar County Judge-elect Peter Sakai and former state Sen. John Montford joined Harris as he signed the deal with City Fans 210. 

“I’m so proud of Frank Harris,” Sakai said. “He could’ve gone for the big lights and big cities, but you stayed here and helped make San Antonio. … I’m hoping all the athletes encourage top … athletes that we can be a national champion here in San Antonio.”

Avatar photo

Raquel Torres

Raquel Torres is the San Antonio Report's breaking news reporter. She previously worked at the Tyler Morning Telegraph and is a 2020 graduate of Stephen F. Austin State University.