Alamo Beer Company’s new owners are planning updates to the brewery’s brand in San Antonio and beyond.
Australia-based private equity firm SKJ Capital closed on a deal to buy Alamo Beer Company in December. Now, SKJ Capital is updating the downtown brewery’s taproom, planning a brand refresh and bringing that brand overseas.
That means the taproom on Burnet Street is closed for the time being. It will reopen mid-year, said Melody Selby, a marketing manager for SKJ Capital and Alamo Beer Company.
“We’re starting off with a taproom refresh,” she said. “We’re not doing anything drastic.”
SKJ Capital bought Alamo Beer Company out of Chapter 11 bankruptcy proceedings, closing a deal Dec. 25, 2025. Alamo Beer Company was founded by Eugene Simor in 1997. It hit choppy waters as expenses rose and alcohol consumers’ preferences shifted and the brewery filed for Chapter 11 bankruptcy one year ago.
SKJ Capital’s facelift will include some painting and redecorating, Selby said. That refresh will extend to the beer company’s brand in the near future, she added.
Though SKJ Capital plans to keep the company’s well-known “Alamo” lettering, Selby said, Alamo Beer Company could get new distribution materials and promotional material.
“That’s not going to happen for a while,” she said. “Right now, we’re figuring out where we want to go with the brand.”
SKJ Capital’s plans are not confined to San Antonio. While this is the firm’s first foray into the United States, it owns Brendale Brewing in Brisbane, Australia.
Travelers could soon enjoy Alamo Beer on the other side of the planet. Selby said SKJ Capital plans to rename Brendale Brewing, turning it into an Alamo Beer Company.
“We’re bringing Alamo Beer recipes to Australia,” she said. “It’s going to be an Alamo Beer Company with an Aussie flair to it.”
Selby said they will be sister breweries, not exact copies, in order to fit the Australian market. The connection could also bring Australian flavors and recipes the other way.
“We do have some excellent brewmasters on both sides,” Selby said.
While several changes are planned, Selby said local events and staffing will remain the same. The brewery is hiring additional sales managers and has a new CEO, Jason Pond, but won’t change its local staffing.
Selby said local trivia and karaoke nights will also remain, once the taproom reopens.
Selby said Viva Beer and ShotGun Seltzer, two brands acquired by Alamo Beer Company, will still be available.
