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Tag: rosser reeves

President and Co-Founder of BrandTeamSix Bill Schley reads from the book Reality in Advertising by Rosser Reeves, the adman whom Mad Men's Donald Draper was created after. Photo by Kathryn Boyd-Batstone

Local Entrepreneurs Learn the ‘Mad Men Approach to Marketing’

Camille Garcia by Camille Garcia April 28, 2016October 15, 2017

San Antonio and New York seem worlds apart in, well, just about everything, but when it comes to branding methods and innovation in marketing several San Antonio entrepreneurs seem to have taken inspiration from one of New York’s original and most successful 1960s ad men, the late Rosser Reeves (1910-1984), at least according to Bill Schley, president of […]

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