SSB Campaign Logo

A campaign that never was. This brand name and logo were designed by Interlex and recommended for the sugary drink reduction campaign based on surveys and focus groups; but Big Soda didn't like it one bit.

A campaign that never was. This brand name and logo were designed by Interlex and recommended for the sugary drink reduction campaign based on surveys and focus groups; but Big Soda didn’t like it one bit.

A campaign that never was. This brand name and logo were designed by Interlex and recommended for the sugary drink reduction campaign based on surveys and focus groups; but Big Soda didn’t like it one bit.