Erica Grieder, author of “Big, Hot, Cheap and Right: What American Can Learn From The Strange Genius Of Texas.” Photo by Roxanne Mitchell

Erica Grieder, author of "Big, Hot, Cheap and Right: What American Can Learn From The Strange Genius Of Texas." Photo by Roxanne Mitchell — Erica Grieder, author of “Big, Hot, Cheap and Right: What American Can Learn From The Strange Genius Of Texas.” Photo by Roxanne Mitchell.

Erica Grieder, author of “Big, Hot, Cheap and Right: What American Can Learn From The Strange Genius Of Texas.” Photo by Roxanne Mitchell