Eric Bell, Board Chair, Choose San Antonio, explained how joining SXSW was just an idea a year ago. Photo by Kathryn Boyd-Batstone

Eric Bell. Credit: Kathryn Boyd-Batstone

Choose San Antonio, a new nonprofit dedicated to promoting San Antonio to the world, hosted a reception, sponsored by Whataburger, celebrating the launch of “SATX at SXSW,” a series of events and programming showcasing San Antonio at SXSW Interactive 2016.